Peter J Wilcoxen > MAX 401 Civic Engagement Action Plan Workshop

Elevator Speech

Please prepare a two-minute “elevator speech” pitch that you would present to a player in the organization you want to take your desired action. You’ll have a few minutes to practice your pitch in class. After that, everyone will take turns presenting their pitch to another student who will act as the player. The player will respond to your pitch with “I’ll think about it” (bad news, because they won’t) or “When can we meet to discuss this further?” (good news).

Keep in mind that it is especially important to be clear in an elevator speech: the recipient won’t have time (or may not be interested enough) to ask a question. If the person is confused you’ll get “I’ll think about it,” not “What was that about X?”

There are many sources on the web to help you develop your pitch. Some are listed at the URL below:

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Peter J Wilcoxen, The Maxwell School, Syracuse University
Revised 08/23/2018