Choice and Cost Benefit Analysis > Indifference Curves and Budget Constraints

Matching Preferences and Utility

Suppose a consumer buys two goods, orange juice and beer. In a survey of buying habits, the consumer is asked to rank the following four consumption bundles:

Bundle
Qty of Juice
Qty of Beer
1
1
1
2
2
1
3
1
2
4
3
1


The consumer reports that bundle 4 is best, 2 is second best, 3 is third best and 1 is the worst. Which of the following utility functions could be used to represent these preferences (where J and B are the consumption of juice and beer)? Explain in detail how you know.

  1. U(J,B) = J*B
  2. U(J,B) = J*J + B
Solution
Site Index | Zoom | Admin
URL: https://wilcoxen.maxwell.insightworks.com/pages/1279.html
Peter J Wilcoxen, The Maxwell School, Syracuse University
Revised 08/17/2016